About

LL Brand celebrates Parisian identity through art, culture, sport and music.

We capture the spirit of Paris in contemporary objects designed to be worn, lived in and made your own. Every detail tells a story - inspired by the city's people, its streets and the culture that makes it unlike anywhere else.

PARIS 75 is our signature.

Our first cap pays tribute to the French capital through a distinctive graphic identity: a P inspired by the silhouette of the Eiffel Tower, paired with 75, Paris's iconic postcode. More than a reference to a place, it is a symbol of belonging - a way to carry a piece of Paris wherever you go.

Designed for everyday wear, Paris 75 brings together timeless design, cultural identity and effortless versatility.

At its core, LL Brand is about freedom: the freedom to move, to think, to create and to express yourself on your own terms. Inspired by Kundera's vision of individuality, we believe that what we wear can be a quiet yet powerful expression of who we are.

Not a souvenir. A piece of Paris.